Looking at the government website it see how they brand themselves. They do not obviously have a recognisable brand, they use the city of Leeds logo. I will not research the
I find it really interesting to see where the logo came from and why it is still used. I think this approach is far better than the live it love it leeds campaign. With this you know it is olden and appreciate that.
I would like to use the branding as a celebration of old, but appeal it to families in Leeds now.