Thursday, 20 December 2012

YWFT typeface design

You Work For Them - USA

Brands like Apple, Wieden + Kennedy, EMI, Victoria's Secret, Nike, Diesel, Burton Snowboards, ABC News, Gap, BMW, Epitaph Records, Starbuck's Coffee, Wired Magazine, Cartoon Network, Sony Music, Coca-Cola, Puma, Samsung, Harvard University, Element Skateboards, American Airlines, Warner Brothers and the band U2, get design from YWFT.

I'm just interested in the Type design. Here below is a small selection from their Behance.
YWFT Nim is all about layering. Bevel effects, outline effects, 3d effects, shadow effects--all are possible and uniquely powerful with YWFT Nim, making for a near-infinite amount of variety and style. Modern and clean, with a nod to architectural forms and figures, YWFT Nim is ideal for striking headlines and posters, and declarative of a strong, individual functionality. 

I want to have a brief fully based on a typeface design. I wanted to do this within the Taxidermy Brief, but I decided that photography and content was much more important. 

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